H&M Makeup Haul & First Impressions

H&M Makeup Haul & First Impressions

I recently was shopping in H&M and came across the beauty section,  I promise I haven’t been under a rock this whole time I knew H&M had their own beauty line out, but on previous visits the makeup section in my store looked ransacked and completely empty, well on this particular day it was well stocked and I actually managed to have a look and swatch session without someone over my shoulder, does anyone else hate it when you are trying to look at makeup and someone is always over your shoulder looking at what you are doing?? surely its not just me lol.

I wanted to check out the eye shadows the most, but I ended up picking up a few other goodies. Read on for my first impressions and swatches.



I ended up picking up an eye shadow quad, contour quad, 3 single eye shadows, powder blusher, 3 eye liners.

Look at that packaging though, I’m a sucker for white,gold and black!  I would say these are more drug store prices too which is a bonus.


I picked up these 3 shades to try first, I didn’t want to go mad In case I didn’t like them on the eyes. I do love the gold packaging on these though, they are only priced at £4.99 each and are very pigmented, they blend ok, but for the price I think they are nice. I probably picked up the most random shades but a few of the ones I did like were sold out.

L-R Candied Almond, Golden Light, Cocoa Mauve


h&m swatch7


I also got this warm me up nude eye quad


It was £7.99 and comes with 4 matte nude eye shadows, Matte finish are my favourite eye shadows and you can never have enough neutral shades. Again they are really pigmented and blend nicely. for the price I am very happy with the quality of these products so far and would definitely pick up more. I can see myself using these shades a lot, it has a nice selection of browns.

h&m swatch5


Shape and shade contour quad


This was also £7.99 I’m not blown away by this one the shades are nice it has your standard pink, yellow powder and then a warm and cool contour powder. I find the powders are not very pigmented and didn’t blend that well, these also look a bit powdery in the swatch. I would pass on getting this.

h&m swatch4


Next up the powder blusher which are £6.99 each, This was also one of products I really wanted to try along with the eye shadows, they had a really nice selection of blushers, I went with brown sugar, It does swatch slightly different to how it looks In the pan. Its very pigmented and picks up so much product on the brush, which I was not expecting. It says its a radiance sheer coverage luminous finish powder. I will be picking up more of these In different shades for sure.


h&m swatch3

brown sugar has that peachy undertone and I love it on the skin.



I also picked up 3 eyeliners for my waterline one was a nude/flesh colour, white and a copper gold shade. I’ve only tried the nude shade so far which is nice for brightening up my eyes, only issue I had was it didn’t last as long as my usual eyeliner I use but these were £2.99 so not a bad price considering and I love the gold caps on the eyeliners.  The colour essence pencil was £3.99



Out of all the items I purchased  I would recommend the blushes and single eye shadows and I am definitely going to get some more of those. plus I think they look so pretty on my vanity with the gold, white and black packaging.

You can find these online and also in selected H&M stores.

Have you tried anything from the H&M beauty line? let me know below

Thanks for reading as always




  1. Toni
    20th May 2016 / 3:14 pm

    Have their range had a complete overhaul? I haven’t seen these before. They look very nice! 🙂 xx

    Toni | sheergloss

    • xkassx
      20th May 2016 / 4:42 pm

      They launched a makeup line late last year, I’ve been meaning to try it out for some time. Prices are reasonable too if you come across a store that stocks the beauty line I would definitely check it out ☺️ X

    • xkassx
      20th May 2016 / 4:44 pm

      Thank you, It launched late last year I’ve only just got around to buying some myself though 🙂 they have a big selection of eye shadows so hopefully you have a store near you that stocks it x

  2. 20th May 2016 / 5:02 pm

    Am glad I read this as I hadnt heard very good things about their range, shall defo check it out now though xx

    • xkassx
      20th May 2016 / 5:21 pm

      Thank you, I think some things could be a miss, I didn’t actually check out any of the other makeup line like lip products or bronzers etc but For the price it’s actually Cheaper then some well known drugstore makeup 🙂 xx

  3. Erin (@makeerinover)
    20th May 2016 / 7:37 pm

    I really wish they had their makeup range in a store near me! I only have one item from them and I love it. I have their blush in Apricot, its just perfect for summer 🙂

    Erin || MakeErinOver

    • xkassx
      20th May 2016 / 7:50 pm

      I know I was surprised it was in my local store, it is online but then I like to see what I’m buying. I will have to check apricot out thanks 😊

  4. Alina Bostan
    21st May 2016 / 12:46 pm

    I’m yet to try anything from H&M beauty selection, but nothing has caught my eye just yet. I do like the look of the eyeshadow quad though, those brown tones look great and the powder blush looks lovely too x

    Beauty with charm | Benefit Cheekathon Giveaway

    • xkassx
      21st May 2016 / 4:03 pm

      I know what you mean I wanted to test and swatch them in person, I hate buying things online especially makeup. I would really recommend the blush and eye shadows though 🙂 thanks for reading x

  5. 25th May 2016 / 9:39 pm

    The eyeshadows look beautiful! I’ve yet to find an H&m store that carries makeup! Hopefully I’ll come across one soon!


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