Elf Cosmetics Launches at Superdrug

elf baked highlighter review

I’m sure everyone has heard of ELF, no not the film the famous American drugstore brand, that’s cheap and affordable and actually has some really good products.

I did pick up a few things in america a few years and some of it I didn’t like but for the price you can’t really complain.

I feel Like superdrug and boots are really stepping up their game with stocking the US brands, finally its about time right?!, America seem to get so much good makeup its unfair. But Elf has recently launched on the superdrug website, I have no idea if it’s coming to stores but for now I can settle for it just being online, I decided to pick up a couple of bits I had my eye on.

elf cosmetics launches at superdrug

The ELf Aqua beauty molten liquid eyeshadows In brushed copper and Rose gold

Elf baked highlighter in Moonlight pearls & Blush Gems


elf cosmetics review


Elf Products are really affordable and range from £3 up to £10 So is worth picking up a few bits to try, I really wanted to try the baked highlighters and because I am loving shimmer liquid shadows at the moment I had to pick up the molten liquid eyeshadows.

The Baked Highlighters are £5 each and so are the molten shadows, So I spent £20 all together which isn’t bad. I wish the highlighter were a little bigger though as they’re on the eyeshadow type size.

Now if you have one of these baked highlighters or watched videos on them you will Know that when you first open and swatch them they feel really dry and not pigmented at all, if you follow me on Instagram you might have seen my insta stories, well I was a little baffled to say the least when I first opened mine, I thought wow what is all the hype over these, it’s not even pigmented, but I had lots of lovely girls message me and say that this is normal with the baked highlighters and that you actually have to scrape the top layer off to get the true pigment of these highlighters. I was relieved to be honest as I thought I got a faulty one but then It got me thinking, I was actually pretty annoyed, I mean yes they’re only £5 but the fact I have to scrape and waste a lot of product irritated me a little. But I am going to try it anyway as other wise its pretty useless if  I can’t pick up any product.

elf moonlight pearls

This is the shade moonlight pearl that’s my favourite, blush gems is a little dark for me to be honest, but this one is gorgeous, it’s a warm champagne shade that I think will complement a lot of skin tones, Blush gems is like a warm bronze rose gold type of shade, maybe I can get away with it when Im more tanned.

elf baked highlighter swatch

I apologise for the swatch, I did really struggle to get these to swatch, I definitely think these dont swatch well but they do apply betterto the skin (now I’ve scraped off the top layer that is). I feel like it really soaks into the skin and doesn’t just lay on top which I love. I can definitely see this being a favourite of mine for summer.

elf aqua molton shadows swatch

But these molten shadows on the other hand swatch amazingly, they look super pigmented and metallic. I went with my typical shades, gold and rose gold, as that’s just what I love to wear. These dry very quick and I dont think they look as intense on the eyes as they do when swatched here, I have to add a few layers to get it as intense as I would like, but for the price that doesn’t bother me, saying that you remember the primark liquid shimmer shdows  I reviewed a while back? those are very nice on the eyes and for only £2 as well!! But I’m still glad I got these elf ones as I do like them and will wear them but I think I was just expecting a little more you know?!.

You  can Shop the full range here

Will you be picking anything up from elf? or tried any products already let me know!



  1. Candice
    25th May 2017 / 2:52 pm

    Seriously wished that ELF made it’s way to South Africa , they have some amazing products

    Beauty Candy Loves

  2. Megan McCoig
    25th May 2017 / 6:36 pm

    Those molten shadows look so amazing. So happy elf have come to the UK! Love their bits x

  3. Roxie Watt
    25th May 2017 / 7:41 pm

    The highlighters look amazing but for even £5 you shouldn’t be expected to scrape away half the product. The swatches look lovely but I think I’ll resist on principle!

    • xkassx
      25th May 2017 / 8:15 pm

      I know I thought the same!! Annoyed me a bit as you’re wasting a lot of the product x

  4. Laura
    25th May 2017 / 9:25 pm

    So good elf is back! X

  5. 26th May 2017 / 12:27 am

    I actually gave my Baked Highlighter away because the pigmentation was so bad but maybe I should have given it more of a try!

    Cass | CassandraMyee

  6. Antonia
    27th May 2017 / 7:42 am

    Great review love. These products are so affordable and perfect for Summer. Xx

  7. 27th May 2017 / 9:47 am

    I think I need to jump on board the elf train!

  8. 28th May 2017 / 9:21 pm

    I really need to try some Elf products, they literally look absolutely gorgeous!

  9. 29th May 2017 / 6:43 pm

    Those eyeshadows look so good! I thought they were glosses at first lol x

  10. 29th May 2017 / 8:06 pm

    Those liquid eyeshadows look like my kinda thing! I will 100% be giving these a go! Beautiful pictures as usual! x

  11. 29th May 2017 / 10:53 pm

    Where have I been?? I didn’t even know they were at Superdrug. I need to try the liquid shadows though, I always hear you talk about them x

    Tamz | http://www.throughneweyesx.com

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